bridge and partners
Smirnoff earned its name through a journey that spanned Russian Czars to Hollywood bars. A brand that put vodka on the map as the ‘white whiskey’. One that stands as a benchmark for purity and smoothness.
We designed a brand as a proud marker of Smirnoff’s rich heritage. One that’s testament to Smirnoff’s enduring quality and momentum that’s built on its historic integrity through the details of its bold beginnings. Celebrating the pioneers behind the icon and capturing the brand’s original intent: to be a vodka for all.
Now a wall-flower in bars and with a bottom-shelf feel, Smirnoff felt more like an imposter “own brand.” Confused drinkers turned away. In the name of simplification, Smirnoff didn’t stand for anything.
But Smirnoff had earned its name through a journey that spanned Russian Czars to Hollywood bars. It put vodka on the map as ‘white whiskey.’ Stirred up the cocktail revolutionwith the Moscow Mule. And it was the star drop in James Bond’s shaken-never-stirred martini.
Central to Smirnoff’s return to the spotlight was rebuilding its historic integrity through the details of its bold beginnings. First and foremost, the family name. After all, only Smirnoff could claim its substance and hard-won history.