Designing a brand for a handcrafted olive oil, Padre, or ‘Father’ in Italian, from a family-owned artisanal olive oil farm in Puglia, that celebrates familial bond and their connection to the land.

Padre

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#### In brief

Agricola Dargenio is a family-owned Italian organic olive farm in Puglia, Italy. Steeped in tradition, it has been producing artisanal olive oil for over 70 years, taking pride in its history and craft. In 2017 Emanuela Dargenio, the granddaughter of the founder of Agricola Dargenio, proudly took over the reins of the business. Bringing with her a unique vision in a male-dominated industry: to continue her family legacy but with a spirit of modernity and creativity. With the launch of Padre, meaning ‘Father’ in Italian, Emanuela pays tribute to her own father and their connection to the land.

#### What we did

The new brand is designed to tell the story of the life of Emanuela’s father, living in harmony with the natural rhythms of the farm; taking care of each olive tree, respecting and nourishing the land. The identity is a hand-drawn signature, a personal mark of the maker, ‘As One With the Olive’. The visual language is formed from a pencil sketch of a farmer’s hand, rough from the labour of the land, and a delicate olive branch, intentionally disconnected on the bottle label to express the ‘made by hand’ craftsmanship.

The imagery, designed by Italian artist, Gianluca Crudele, reflects the beauty of the transformation that a farmer’s hands has on the delicate fruit, with the daughter celebrating her love for her father through design. The colour palette draws on natural tones – in dark olive, pale green and grey, combined with signature ochre, while art direction of photography shares the story of family life, taking care of the land.

The launch of Padre continued our partnership with Agricola Dargenio, following the launch of Figlia, meaning ‘Daughter’ in Italian, another range from the artisanal olive oil brand, that marked Emanuela’s taking over of the business from her father. Just like Padre, Figlia was created with a passion for nature, creativity and craft, harnessing the very best of the farm’s produce for a new generation of audiences. 

> “The launch of Padre has been a personal passion project for me. Design Bridge and Partners understood that including my father’s love of the land in the brand was of utmost importance to me. I believe the end product captures the beauty of the process of taking produce from the land directly to people’s plates, thanks to the love and care of a farmer.”
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> *— Emanuela Dargenio, CEO of Agricola Dargenio*

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> “Creating such a personal product and one that reflects the ebbs and flows of the farming world has been a great project for us, and bringing to life the beauty of the natural world and of familial connection is an exciting creative challenge. An ode to farming families is a fitting way to achieve this, and really highlights the love that goes into creating every bottle of Padre. We are so pleased to help tell the story of this incredible product.”
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> *—Gianluca Crudele, Design Director, Hong Kong*

Agricola Dargenio is a family-owned Italian organic olive farm in Puglia, Italy, steeped in tradition. When Emanuela Dargenio, the granddaughter of the founder, proudly took over the reins of the business, she brought with her a unique vision: to continue her family legacy but with a spirit of modernity and creativity. Padre celebrates the story of Emanuela’s father, taking care of the farm, nourishing the land, living in harmony with nature. A personal mark of the maker, ‘As One with the Olive’.

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Design Bridge and Partners | Padre

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Design Bridge is now Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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Padre

Designing a brand for a handcrafted olive oil, Padre, or ‘Father’ in Italian, from a family-owned artisanal olive oil farm in Puglia, that celebrates familial bond and their connection to the land.