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ARTE
Attracting new audiences with a new brand.
Europe's culture magnet.
Client
Arte TV
Sector
Entertainment & Gaming
Expertise
Brand Strategy
Brand Identity
Broadcast Identity
Brand Management

ARTE is a Franco-German television network promoting culture and the arts. Since its creation in 1991, the public channel has stood for cultural diversity and multilingualism, offering high-quality programmes to 60% of Europeans in their native language.
With a remit to be Europe’s leading culture channel, ARTE gathers content together with unique micro-trends, and broadcasts these programmes across Europe to an audience of 25.7 million viewers a month.
Our brief was to build a connection between the channel and a younger audience, without alienating its established viewership.


25.7m
viewers per month
60%
of Europeans have access to programmes in their native language


ARTE now has an idea that brings unity across our brand and also gives us the freedom to represent the breadth of our content.
Cécile Chavepayre
Creative director, arte