bridge and partners



Attracting new audiences with a new brand.

Europe's culture magnet.


  • Arte TV


  • Entertainment & Gaming


  • Brand Strategy

  • Brand Identity

  • Broadcast Identity

  • Brand Management

ARTE is a Franco-German television network promoting culture and the arts. Since its creation in 1991, the public channel has stood for cultural diversity and multilingualism, offering high-quality programmes to 60% of Europeans in their native language.

With a remit to be Europe’s leading culture channel, ARTE gathers content together with unique micro-trends, and broadcasts these programmes across Europe to an audience of 25.7 million viewers a month.

Our brief was to build a connection between the channel and a younger audience, without alienating its established viewership.


viewers per month


of Europeans have access to programmes in their native language

ARTE now has an idea that brings unity across our brand and also gives us the freedom to represent the breadth of our content.

Cécile Chavepayre

Creative director, arte