China Duty Free
Bringing extraordinary to the everyday. Creating a new digital visual experience for a luxury retail destination in Macau that pays homage to the juxtaposing techniques of surrealist art.
We partnered with China Duty Free International and Peru-based surrealist illustrator, Paolo Torres, to create a poetic world inhabited by characters and scenes, designed in a whimsical combination of retail products and magical creatures. Seamlessly blending creative tech, illustration, art direction and cinematography, with each sensory experience designed to exist alongside the store’s daily life.
We partnered with China Duty Free International, the largest luxury goods operator in China to create a visual digital experience for its new flagship opening in Macau. ‘The Surreal Island’ is made up of large-scale digital displays set within the 7,500 square meter of retail space at the Grand Lisboa Palace, Macau.
The ‘Surreal Island’ experience is brought to life through a series of dynamic, flexible and sensory visual animations that play on scale and pay homage to the juxtaposing technique of surrealist art. Through this whimsical narrative, China Duty Free brought extraordinary to the everyday.
Working in collaboration with Peru-based surrealist illustrator, Paolo Torres, we created a poetic world inhabited by characters and scenes, designed through a whimsical combination of retail products and magical creatures.
This immersive and dreamlike space speaks to the vibrancy of experiences and culture in Macau, setting up the flagship as a true destination for luxury shopping.
Senior Designer, Hong Kong