Celebrating family, femininity, and the uniqueness of nature for artisanal olive oil from Puglia, Italy. A brand to mark its transition to a new female CEO built on a simple, compelling idea - ‘Feminine by Nature’.
Tradition is part of the appeal of Italian olive oil. Many producers are family firms with long and proud histories and Agricola Dargenio is no exception. We designed a brand for its limited-edition olive oil that respected tradition and breathed modernity at the same time. Reflecting the natural way the product is made, the truth of its origin story, and the sustainability of its post-purchase existence. This is the story of how Figlia (‘daughter’ in Italian) was born.
The brand is built on a simple, compelling idea – 'Feminine by Nature' – which reflects the natural way the product is made, the truth of its origin story, and the sustainability of its post-purchase existence.
To express this concept, we worked with a ceramic artist to hand-craft three hundred bottles in this local region. Each bottle suggested a feminine form, all of them unique.
These beautiful vessels inspired a series of illustrations that form the foundations of our visual language, making use of soft organic shapes to form delicate and minimalist depictions of female faces.