Defining the creative heart of Madrid
COMBINING SPANISH HERITAGE WITH MID CENTURY BRUTALISM IN THE HEART OF MADRID
The new WPP campus in Madrid brings together 3,000 people across 20 agencies under one roof, with a brand inspired by the Spanish capital’s heritage and its local culture. Welcome to ‘La Matriz’.
The visual identity designed as a juxtaposition of elements of traditional Spanish tile street signs with a mid century brutalist language of the campus building.
La Matriz has been specifically designed to inspire greater creativity, encourage closer collaboration and attract the very best talent in our industry