Unlike some other institutions, which often seek to preserve the past in aspic, the RHS looks to transform it, inviting people in to share in that transformation.
In the UK, historic institutions like The National Trust, Kew Gardens and The Natural History Museum are all rightly considered national treasures. But, at a time when the pandemic had inspired us all to ‘get back to nature’ and reawakened our collective passion for gardens and gardening, the RHS was something of a shrinking violet. Not holding itself in the same esteem as other heritage organisations, it was lacking the stature befitting of the nation’s leading gardening charity.
Public Sector & Non-Profit
Brand & Creative Strategy
By taking over existing places and spaces, the RHS reveals the power of plants and nature to bring them alive and, in doing so, opens them up for everyone to enjoy. With its rich and colourful heritage, fascinating horticultural archives and history of scientific research, the RHS aims to inform, educate and enrich all our lives, by encouraging the public to experience the wonders of nature first-hand.
Historical botanical illustrations overlaid with vibrant and modern imagery, crafted with textures and seasonal colours, always in motion, always growing. Showcasing how the RHS refreshes spaces from the ground up, through natural growth that continues to evolve and change, not only over time but with the seasons too.