Smirnoff 斯米诺
凭借其屡获殊荣的顶级口感，Smirnoff成为了伏特加纯度和酒液柔滑度的标杆。
我们为Smirnoff打造了一个其引以为傲且可以展现其经典传承的品牌。通过粗旷的细节元素向大众展示Smirnoff的历久弥新的品质和不停歇的发展势头。向品牌的的先驱致敬，秉持品牌的初衷：成为所有人的伏特加。
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Smirnoff
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消费品
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品牌策略
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包装设计
现在的Smirnoff是酒吧里的壁花，被放在酒柜底层，像是一个冒名的“自有品牌”。酒客不会多看它一眼。
But Smirnoff had earned its name through a journey that spanned Russian Czars to Hollywood bars. It put vodka on the map as ‘white whiskey.’ Stirred up the cocktail revolutionwith the Moscow Mule. And it was the star drop in James Bond’s shaken-never-stirred martini.
Central to Smirnoff’s return to the spotlight was rebuilding its historic integrity through the details of its bold beginnings. First and foremost, the family name. After all, only Smirnoff could claim its substance and hard-won history.
